SIRIO pioneers consumer-friendly high-potency supplements with launch of new XtraGummies™ range

12 March, 2025, Pritzwalk, Germany: SIRIO, a leading global contract development and manufacturing organization (CDMO) and pioneer of advanced nutraceutical gummy and softgel solutions, today announces the launch of its latest breakthrough in high-strength supplements: XtraGummies™. Featuring six on-trend concepts, the range sets new standards for potency, sensory experience and convenience with even the most challenging functional ingredients – empowering nutraceutical brands to satisfy the evolving needs of today’s supplement consumer.   

An xtra-ordinary solution for exceptional market potential 

The launch comes at a pivotal moment for nutraceutical brand owners and manufacturers, as two compelling trends combine to create the perfect context for SIRIO’s latest innovation. First, consumers seeking fast and effective health benefits, and nutraceutical brands looking to develop powerful solutions with maximum nutritional impact in minimal doses, are driving exponential growth in high-strength supplements. In 2024, launches featuring high strength claims rose by 69% in Europe and 150% worldwide, compared to the previous year.

At the same time, gummies are one of the industry’s most dynamic segments, registering 70% growth between 2020 and 2025 and now valued at an estimated $1.7 billion worldwide. This rapid expansion highlights their growing appeal as a convenient, enjoyable, and effective supplement format that delivers reliable health benefits. In fact, today’s consumers prioritize products that are easy to swallow, pleasant-tasting, and integrate seamlessly into their daily routines. Gummies are therefore a valuable solution for delivering high-strength nutrients, as well as offering numerous opportunities for brand differentiation. 

Until recently, the viability of such gummies was limited by formulation and processing methods, which struggled to balance three critical factors: nutrient loading, attractive flavor profiles and stability. This meant many gummies were prone to heat sensitivity, stickiness and/or strong off-flavors, particularly when containing high levels of active ingredients. The easiest way to tackle those problems was reducing active inclusion rates, but this led to consumers having to consume multiple gummies each day. XtraGummies™ is SIRIO’s response to these challenges – combining the expertise and experience of gummy engineers, formulators, scientists and flavorists. The new portfolio balances dosing, efficacy and bioavailability with sensory excellence to deliver high nutritional value in smaller dosages and/or fewer servings. 

Stand-out concepts, robust performance  

The new range comprises six trending gummy concepts, including examples of historically challenging-to-formulate active ingredients. These include Xtra Omega-3, a high dose fish oil supplement, providing 125 mg of essential docosahexaenoic acid (DHA) per gummy, Xtra Creatine strength and recovery support gummies, offering a dose of 1,800 mg per gummy, and Xtra Iron with triple ingredient action for maximum absorption and a powerful 14 mg of iron in just a two-gummy dose. Beyond their exceptional potency, all XtraGummies™ concepts are quality assured according to major European standards and offer 24-month shelf stability as standard. This means consumers can benefit from effective and convenient supplements from the first gummy to the last. 

“Today’s launch uniquely brings together two of the most powerful trends in nutraceuticals: stellar growth in gummies, and a clear demand for high-potency, convenient supplements,” comments Sara Lesina, General Manager, SIRIO Europe & Americas. “Thanks to our advanced gummy technology and deep formulation expertise, 17 years in the making, we’re able to offer customers these fully customizable concepts. Enabling consumers to intake all the active ingredients they need in one, or maximum, two doses of delicious gummies a day, it’s one way to ensure pill fatigue becomes a thing of the past. XtraGummies™ is the culmination of extraordinary work by our 330-strong R&D team – a figure unmatched by any other nutraceutical CDMO – and commitment to technical progress and constant innovation.” 

For more information about SIRIO’s new XtraGummies™ range, please visit: www.sirio-europe.com.