Products
FizzyBits™
The supplement industry is ready for its next move. For decades, the format has barely changed. Tablets. Capsules. Powders. Repeat.
Consumers have complied, but compliance isn’t the same as engagement. Pill fatigue is real. Rituals are broken. And the message is clear: format is no longer just packaging. Format is the product.
What’s a FizzyBit™?
No water, no waiting, no barrier between your consumer and their daily ritual. Just a burst of flavour, a hit of actives, and the kind of sensory experience that turns a habit into something people actually look forward to.
Pop it. Feel it fizz. Done.
FizzyBits™ is a new category — an instant fizzy tab that dissolves directly on the tongue, delivering nutrients fast, efficiently, and without compromise. Sugar-free options. Natural flavourings. A format engineered for on-the-go lives and designed to be remembered.
Consumer needs and trends
Europe is already moving. Launch activity across the region shows sustained momentum in format diversification — with strong growth in gummies, bites, gels, and alternative presentations as brands race to meet consumers where they are. The brands that will lead the next chapter are the ones investing in formats that earn a place in people’s lives — not just their supplement cabinets.
FizzyBits™ gives you a ready-to-launch portfolio of concepts in a format your competitors don’t have yet.
Start a consultationOur FizzyBits™ Highlights
FizzyBits™ Pulse
Iron in. Fatigue out.
FizzyBits™ Pulse combines iron, vitamin B6, vitamin C and folic acid in a carefully balanced formula designed to support normal energy-yielding metabolism and reduce tiredness and fatigue — across a broad audience from kids 3+ and teens to adults.
FizzyBits™ B12 Boost
Your daily B12, made effortless.
FizzyBits™ B12 Boost delivers vitamin B12 to support normal energy-yielding metabolism and nervous system function — in a convenient, swallow-free format that’s especially well suited to anyone who struggles with traditional tablets or capsules.
FizzyBits™ Spark
Focus on. Caffeine off.
FizzyBits™ Spark is no added caffeine cognitive support formula crafted for students, busy professionals, and anyone navigating a demanding day. A targeted blend of B vitamins and Zinc supports normal cognitive function and psychological wellbeing — without the jitters or crash of stimulant-based alternatives. With no added sugar and vegan friendly.
Download the catalogue
With ten ready-to-launch concepts, the FizzyBits™ Catalogue brings together a full range of dissolvable fizzy tablet formats designed for today’s on-the-go supplement consumer.
Spanning a variety of health goals, target audiences, and positioning strategies, the catalogue is designed to help brands get to market faster — with a format their competitors don’t have yet.
Discover the full range and find the concept that’s right for your brand.
Why SIRIO?
Over the last years, longevity has evolved well beyond its origins in anti-ageing science and elite biohacking circles. Today, it is a daily consideration for a much wider audience. Health-conscious individuals and active lifestyle enthusiasts are increasingly aware of how proactive choices — around cellular health, metabolic function, inflammation, and cognitive resilience — shape the quality of their later years. As a result, they are seeking effective, accessible products that support long-term vitality, not just immediate wellness.