Products
FizzyBits™
The supplement industry is ready for its next move. For decades, the format has barely changed. Tablets. Capsules. Powders. Repeat.
Consumers have complied, but compliance isn’t the same as engagement. Pill fatigue is real. Rituals are broken. And the message is clear: format is no longer just packaging. Format is the product.
Consumer needs and trends
Europe is already moving. Launch activity across the region shows sustained momentum in format diversification — with strong growth in gummies, bites, gels, and alternative presentations as brands race to meet consumers where they are. The brands that will lead the next chapter are the ones investing in formats that earn a place in people’s lives — not just their supplement cabinets.
FizzyBits™ gives you a ready-to-launch portfolio of concepts in a format your competitors don’t have yet.
Start a consultationOur FizzyBits™ Highlights
FizzyBits™ Pulse
Iron in. Fatigue out.
FizzyBits™ Pulse combines iron, vitamin B6, vitamin C and folic acid in a carefully balanced formula designed to support normal energy-yielding metabolism and reduce tiredness and fatigue — across a broad audience from kids 3+ and teens to adults.
FizzyBits™ B12 Boost
Your daily B12, made effortless.
FizzyBits™ B12 Boost delivers vitamin B12 to support normal energy-yielding metabolism and nervous system function — in a convenient, swallow-free format that’s especially well suited to anyone who struggles with traditional tablets or capsules.
FizzyBits™ Spark
Focus on. Caffeine off.
FizzyBits™ Spark is no added caffeine cognitive support formula crafted for students, busy professionals, and anyone navigating a demanding day. A targeted blend of B vitamins and Zinc supports normal cognitive function and psychological wellbeing — without the jitters or crash of stimulant-based alternatives. With no added sugar and vegan friendly.
Download the catalogue
With ten ready-to-launch concepts, the FizzyBits™ Catalogue brings together a full range of dissolvable fizzy tablet formats designed for today’s on-the-go supplement consumer.
Spanning a variety of health goals, target audiences, and positioning strategies, the catalogue is designed to help brands get to market faster — with a format their competitors don’t have yet.
Discover the full range and find the concept that’s right for your brand.
Why SIRIO?
Over the last years, longevity has evolved well beyond its origins in anti-ageing science and elite biohacking circles. Today, it is a daily consideration for a much wider audience. Health-conscious individuals and active lifestyle enthusiasts are increasingly aware of how proactive choices — around cellular health, metabolic function, inflammation, and cognitive resilience — shape the quality of their later years. As a result, they are seeking effective, accessible products that support long-term vitality, not just immediate wellness.
Questions brands ask us
A tablet that dissolves without water raises a few questions. Here are the FAQs we hear most from brands evaluating the format.
FizzyBits™ are instant, dissolvable supplement tablets designed to make on-the-go supplementation simple, convenient, and enjoyable. Unlike standard effervescent supplements, which require water to dissolve and consume, FizzyBits™ are designed to melt directly on the tongue with no water needed. Their compact, portable format makes them ideal for convenient supplementation anytime, anywhere, while their delicious flavors and versatile formulations offer a fun alternative to traditional supplement formats.
Yes. FizzyBits™ are formulated to dissolve directly in the mouth without the need for water. Once placed on the tongue, the tablet quickly melts and releases its active ingredients, creating a distinctive fizzy sensation in the mouth. The result is a refreshing, tingling experience on the tongue that makes supplementation feel more enjoyable and convenient.
The dissolving time depends on the size and formulation of the tablet. For a quick and enjoyable dissolving experience, we recommend a tablet size of approximately 0.4 g to 1 g per tablet. With this size range, a FizzyBits™ tablet can completely dissolve in the mouth in approximately 2 minutes, creating the characteristic fizzy sensation on the tongue.
Yes. FizzyBits™ are designed to dissolve directly in the mouth without the need to swallow a traditional tablet whole or take it with water. This makes the format a convenient alternative for children, older adults, and people who may have difficulty swallowing conventional tablets. The easy-to-take, water-free format also makes FizzyBits™ especially suitable for supplementation on the go.
In general, ingredients that are suitable for chewable or effervescent tablets can also be formulated into FizzyBits™. However, because FizzyBits™ are designed in a compact format with a relatively small tablet size, there is a limit to the amount of active ingredients that can be included.
For example, herbal ingredients may not be suitable when a high dosage is required to achieve the desired effect, as the required payload may exceed the capacity of the tablet.
Ingredients that create a strong chalky, gritty, or otherwise unpleasant mouthfeel are also not recommended, as they can negatively affect the overall sensory experience.
Yes. Our dedicated R&D team can support you throughout the entire development journey—from the initial concept and formulation through to the finished product. We work closely with you to create a FizzyBits™ solution tailored to your specific ingredients, target consumer, and product requirements.
For a faster route to market, we also offer a range of ready-to-go FizzyBits™ products with proven stability data. These established formulations can help reduce development time and accelerate the launch of your product.
For our ready-to-launch FizzyBits™ concepts, we offer a 24-month shelf-life guarantee, supported by stability testing conducted in line with relevant industry standards.
For many of our newer concepts that have recently launched on the market, stability studies are conducted under ICH-compliant conditions, providing robust data to support product quality, stability, and shelf life.
We offer tubes and blister packaging formats, both designed to support convenient, portable, and on-the-go supplementation. These formats provide easy access to FizzyBits™ anytime, anywhere, while helping to protect the tablets and maintain product quality throughout their shelf life.