Meet us at
Vitafoods
Keynote Spotlight
Hydration Revolution: Trends and Innovations in Supplements
This presentation will explore the rising demand for hydration supplements, highlighting key market trends and evolving consumer preferences that are reshaping the category. We’ll take a closer look at the most popular and emerging delivery formats — from softgels and gummies to powders and tablets — and the science-backed ingredients driving innovation. From performance-focused sports products to advanced supplements targeting skin hydration and beauty-from-within, this session will reveal the latest developments and opportunities in hydration-focused health solutions.
When: May 10th, 2025 | 10:55 – 11:25 AM
Where: Vitafoods Insights Theatre
Meet the Speaker
Dr. Youyou Zhao – Chief Scientific Officer at SIRIO
Pre-show inspiration
If you need some pre-show inspiration, please download one of the following lists to discover some of our shelf-ready concepts. Our sheld-ready concepts have been already formulated and can have a shorter product development time.
