May 20-22 | Barcelona

Meet us at
Vitafoods

You know us for gummies, and you know us for softgels. You visit us to find your next innovation from our shelf-ready concepts.

This year visit us to discover how we reinvented hydration.

• Meet our new platform for sports and beauty hydration- beyond drinks.

• Featuring branded ingredients like Superba Boost™ and Ovoderm® in first-to-market formats

And of course, come and try our new range of XtraGummies™– for when regular just won’t do.

📍 Booth 3D42

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Keynote Spotlight

Hydration Revolution: Trends and Innovations in Supplements

This presentation will explore the rising demand for hydration supplements, highlighting key market trends and evolving consumer preferences that are reshaping the category. We’ll take a closer look at the most popular and emerging delivery formats — from softgels and gummies to powders and tablets — and the science-backed ingredients driving innovation. From performance-focused sports products to advanced supplements targeting skin hydration and beauty-from-within, this session will reveal the latest developments and opportunities in hydration-focused health solutions.

When: May 20th, 2025 | 10:55 – 11:25 AM

Where: Vitafoods Insights Theatre

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Meet the Speaker

Dr. Youyou Zhao – Chief Scientific Officer at SIRIO

Pre-show inspiration

If you need some pre-show inspiration, please download one of the following lists to discover some of our shelf-ready concepts. Our sheld-ready concepts have been already formulated and can have a shorter product development time.

Discover them here

Meet us at Vitafoods