Product Development Guide – Q&A with Sara Lesina, GM SIRIO Europe & Americas

What specific ingredients related to consumers’ broadening active nutrition goals do you offer brands for supplement applications?

At Sirio, we understand that today’s active nutrition consumers are seeking solutions that go beyond traditional performance enhancement, encompassing broader wellness goals such as recovery, resilience and immune health. To meet these evolving demands, we offer a comprehensive range of high-quality, scientifically backed ingredients designed specifically for supplement applications that support every phase of the active lifestyle journey.

For energy and performance, we offer beta-alanine, caffeine and branched-chain amino acids (BCAAs) to boost energy, delay fatigue and enhance endurance, along with L-citrulline and nitrate to support nitric oxide production, improving blood flow and muscle oxygenation. For recovery, we provide curcumin for anti-inflammatory benefits, electrolytes for hydration and glutamine to aid muscle repair and reduce post-workout soreness.

For long-term resilience, we offer adaptogens like ashwagandha, Rhodiola rosea and Panax ginseng to enhance stamina and manage stress. We provide collagen and methylsulfonylmethane (MSM) for joint support and vitamin D, zinc and elderberry to strengthen immunity during intense training.

With a focus on flexibility and customization, Sirio enables brands to create unique, differentiated products tailored to these broad active nutrition goals. From choosing specific flavors and dosage forms to formulating precise ingredient combinations, we are committed to delivering active nutrition solutions that meet consumers’ multifaceted needs.

Are there new advancements or studies available to enhance new product innovations? Are your solutions optimized for specific product formats?

Leveraging the latest advancements in active nutrition, Sirio integrates cutting-edge research and technological progress to drive product innovation. New developments in bioavailability, ingredient stability and precision nutrition significantly enhance our supplement formulations, allowing us to improve nutrient delivery through advanced encapsulation and sustained-release technologies — particularly beneficial for performance and recovery products. With consumer demand rising for sustainable, plant-based options, we also focus on next-generation, highly digestible plant proteins that deliver essential amino acids, supporting vegan-friendly and environmentally conscious choices.

Each of our solutions is carefully optimized for specific product formats — including gummies, softgels, tablets and powders — to meet diverse consumer needs and maintain ingredient integrity. For example, our gummy supplements (plant or gelatin based) are formulated to ensure the stability and potency of active ingredients, accommodating complex additions like adaptogens and BCAAs in a much-loved consumable format. Softgels and tablets are ideal for fat-soluble nutrients and precise dosing, while powders offer flexibility in customizable products like pre-workout and protein blends. By aligning these ingredient advancements with format-specific optimizations, we enable brands to deliver sophisticated, consumer-centric products that elevate the active nutrition experience.

Ingredient quality is important to active lifestyle consumers. Do your ingredient solutions have a particular supply chain story or special certifications?

At Sirio, we prioritize a transparent, high-quality supply chain to meet active consumers’ expectations. We source ingredients from trusted, sustainable suppliers who uphold strict quality and ethical standards. Many of the ingredients we work with are non-GMO and organic certified and cater to plant-based or vegan lifestyles, resonating with health-conscious consumers.

Our rigorous quality control ensures ingredient potency, purity and safety, backed by cGMP and ISO certifications. Partnering with reputable suppliers like Lonza, Cargill and ADM, we provide science-backed formulations supported by clinical studies, offering brands reliable solutions for today’s supplement market.

To discover more insights and solutions for active lifestyle consumers please visit: https://sirio-europe.com/sport/