Concepts
SIRIO X Mg
From Xtra strength to triple source
Magnesium is one of the most researched minerals worldwide, and consumers strongly associate it with muscle health, sleep and relaxation, bone health, and immune support, making it a cornerstone of supplement routines across demographics.
That’s where SIRIO comes in. With X Mg, we take the guesswork out of your next product launch.
Consumer needs and trends
Magnesium is the fastest-growing ingredient in global supplement launches between 2020 and 2025, with a 37% increase. At the same time, 46% of consumers globally are actively looking for magnesium when buying supplements.
But while interest is clear, the challenge for brands is how to meet this demand with products that are effective, convenient, and differentiated. Consumers don’t just want magnesium – they want it in high strength, enjoyable formats that fit their lifestyle and deliver proven efficacy.
Start a consultationMagnesium-powered solutions
X Mg FizzyBits™
FizzyBits™ make supplementation convenient, engaging, and effective. This effervescent magnesium format dissolves quickly, is easy to take on-the-go, and supports hydration alongside mineral replenishment. Ideal for active consumers, FizzyBits™ deliver functionality and fun in one refreshing solution – with no water required.
X Mg Gummies
Easy to take, enjoyable in taste and texture, and highly appealing across all age groups, gummies make daily routines effortless. With both regular gummies and our advanced Xtra Gummy™ format, we offer flexibility for every magnesium need – from energy to relaxation and sleep. No matter the application, magnesium in gummy form supports high compliance and consistent intake, supporting consumer wellbeing through an evidence-backed format.
X³ Mg Softgels
Softgels deliver triple magnesium power in one small capsule, providing a concentrated and consistent source of this essential mineral. Easy to swallow and highly bioavailable, the format ensures precise dosing and efficient absorption, making it a practical choice for everyday magnesium supplementation.
SIRIO X Mg Catalogue
With ready-to-launch concepts, it contains unique formulations to help you stand out and win the magnesium supplements market. From innovative delivery formats to science-backed combinations, this catalogue is designed to inspire your next product launch. Explore solutions tailored to different consumer needs – whether it’s energy, relaxation, muscle recovery, or overall wellness – and discover how SIRIO can help accelerate your brand’s success in the fast-growing magnesium segment.
Unlock market insights and get to market faster with our ready-to-launch concepts.
Customize and create your own
magnesium supplement.
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Why Sirio
for magnesium?
Over the last years, magnesium has gained recognition far beyond its traditional role in supporting athletes and those with specific deficiencies. Today, it is a daily priority for a much wider audience. Health-conscious individuals and active lifestyle enthusiasts are increasingly aware of magnesium’s role in energy, muscle function, stress reduction, and overall well-being. As a result, they are seeking effective, convenient ways to ensure adequate intake and support their long-term health.