SIRIO to launch shelf-ready range of skin and sports hydration concepts

15 April 2025, Frankfurt, Germany – SIRIO, a leading global contract development and manufacturing organization (CDMO) and pioneer of advanced nutraceutical gummy and softgel solutions, today announces it will be launching a shelf-ready range of hydration solutions for skin health and sports nutrition at Vitafoods Europe 2025. Designed to address rising consumer interest in this category of supplements, the new platform offers shelf-ready, on-trend concepts that enable brands to tap into the expanding sports and skin health markets.

More than skin deep

Hydration is essential to wellness, yet only 30% of consumers feel adequately hydrated. As awareness grows – 64% now recognize the link between hydration and overall health – many are seeking solutions that also support skin health. SIRIO’s new hydration platform helps brand owners meet this demand with advanced formulations, trending branded ingredients, and a variety of consumer-friendly delivery formats tailored to diverse needs.

The new skin hydration range features six targeted concepts, including HydraPearls™ Vital – a first-to-market softgel combining Superba^® krill oil, collagen, and hyaluronic acid. Also in the line-up is HydraPearls™ Glow, formulated with safflower, vitamin C, and Ovoderm^® eggshell membrane collagen to support skin elasticity and overall health.

Optimized hydration for peak performance

Hydration is also key to sports performance, yet intense exercise causes many individuals to feel dehydrated. With 42% linking it to sustained energy, SIRIO’s new sports hydration concepts help active consumers stay optimally hydrated before, during, and after workouts.

The range of six concepts in this health benefit area includes HydraBites™ Energy gummies – a market-first combining high-dose magnesium, electrolytes, and vitamin B6 in just two gummies a day. SIRIO is also launching two unique, innovative instant fizzy tablets – FizzyBits™ Energy and FizzyBits™ Recovery – that provide hydration as well as an energy boost and recovery support respectively, without the need for water.

Convenience without compromise

Backed by 30+ years of experience in softgel and gummy innovation, SIRIO has carefully crafted each concept in the new portfolio for superior taste, efficacy, and consumer appeal. Developed by a team of supplement engineers, scientists, and flavorists, the range ensures bioavailability and high nutritional value – without compromising on sensory experience.

“Global awareness of the importance of hydration is at an all-time high, with 43% of consumers interested in boosting their hydration levels,” comments Sara Lesina, General Manager, SIRIO Europe. “It’s no longer just about thirst – hydration is central to wellness, including skin health and sports performance. By combining premium ingredients from our industry partners, such as Aker and Eggnovo, with advanced delivery systems, we’re helping brands launch effective and enjoyable supplements that meet current consumer expectations and fill a substantial gap in the market.”

To learn more about SIRIO’s new skin and sports hydration portfolio, book a meeting at Vitafoods Europe (stand #3D42) here.