SIRIO brings in-demand magnesium concepts to CPHI Frankfurt with newly-expanded X Mg range

18 September 2025, Frankfurt, Germany – SIRIO, a leading global contract development and manufacturing organization (CDMO) and pioneer of advanced nutraceutical gummy and softgel solutions, returns to CPHI to unveil its newly expanded X Mg range of boundary-pushing magnesium supplement concepts. At a time of skyrocketing interest in magnesium worldwide, the six-product-strong range reflects the mineral’s many well-known wellness benefits, from exercise performance and recovery, to sleep and relaxation. Event attendees are invited to discover Sirio’s pioneering take on one of Europe’s most in-demand minerals firsthand, alongside the company’s other recent innovations designed to help consumers fuel what moves them.

The magnetic appeal of magnesium – harnessed

More popular than fiber, calcium or even omega-3s, magnesium is one of the most sought-after minerals in the modern nutraceuticals market. Demand for magnesium bisglycinate (a highly absorbable form of the mineral in salt form) rose by nearly 40% between 2021 and 2025, with consumers citing its beneficial effects on muscle health, sleep, energy and immune support as the main factors behind their desire to increase magnesium consumption.

Though demand is high, the sheer breadth of the mineral’s benefits can leave consumers confused as to the most effective forms or formats for specific health outcomes. To empower supplement manufacturers to seize magnesium’s runaway success and provide consumers with the clarity and convenience they expect, SIRIO has harnessed its decades of supplement expertise to develop the X Mg portfolio.

Ready-to-launch magnesium solutions

Now encompassing six ready-to-launch concepts, SIRIO’s X Mg range gives nutraceutical brands a complete toolbox to engage wellness-focused consumers. The new offerings on show at CPHI include brand new concepts, some of which combine three sources of magnesium for maximum magnesium power. The X³ Mg Relax gummy, designed to promote stress relief, is a formulation breakthrough as magnesium is bitter and prone to sweating, meaning it has historically been almost impossible to formulate in this format – particularly if multiple magnesium sources are used.

The X³ Mg Active softgel for muscle health is another notable innovation achievement. Supplement consumers are accustomed to hard capsules for access to this mineral, but SIRIO’s concept brings all the organoleptic advantages of a softgel. In addition to the three magnesium sources, the X³ Mg Active softgel includes turmeric to tackle inflammation and vitamins C, D and K for muscle, bone, joint and recovery benefits.

SIRIO’s new X Mg sleep complex gummy blends nerve-modulating magnesium citrate with botanical extracts prized for their natural calming effects. In addition to these all-new concepts, the X Mg range includes SIRIO’s Xtra Magnesium gummy, FizzyBits™ Recovery, a new generation of effervescent tablets that can be consumed without water and HydraBites™ Energy gummy, which features vitamins B1 and B3 in addition to B6. Both are known for helping the body convert carbohydrates to energy and B1 also contributes to heart function.

Sara Lesina, General Manager, SIRIO Europe, comments, “We’re excited to introduce our new SIRIO X Mg portfolio at CPHI, giving potential partners a chance to harness the opportunities of one of Europe’s most in-demand ingredients across six captivating concepts. Each entry in our new range is strategically crafted to meet a key market need, from convenient pre-workout energy boosters to effective gummies that promote a good night’s sleep. We can’t wait to show CPHI visitors how we pioneer solutions that help brands stand out,  the Sirio way – helping people across the globe to fuel what moves them.”

To learn more about SIRIO’s new magnesium portfolio, visit the experts at CPHI Worldwide, stand #6.0C6. For more information, visit: https://sirio-europe.com/news/cphi-2025-in-frankfurt-germany/