Concepts
Hydration
The hydration supplement market is rapidly evolving, driven by increasing consumer awareness of its role in overall health.
Today, 64% of global consumers recognize the importance of hydration for wellness, and 43% plan to actively improve their hydration levels this year. With 41% expressing interest in nutritional supplements to support hydration, the demand for more targeted and functional solutions is on the rise.
This shift is opening new opportunities for supplement brands to deliver more effective, benefit-driven formats that go beyond traditional approaches.
Consumer needs and trends
Hydration is closely connected to two of the fastest-growing categories in the supplement space: sports and beauty.
Consumer and market demand for effective hydration solutions is stronger than ever. Yet, most supplements on the market fall short — offering electrolytes in insufficient doses with questionable stability, limited delivery format options, and a lack of science-backed ingredients. That’s why at SIRIO, we set out to reinvent hydration.
Start a consultationProducts for the hydration sector
HydraBites™
The convenient and functional gummy format, tailored for both pre-workout and recovery support. We offer science-backed formulations with electrolytes, vitamins, and minerals to fuel performance and accelerate recovery—ideal for active lifestyles and the sports nutrition market.
HydraPearls™
Hydration meets beauty in one softgel. Designed for those seeking radiant skin, antioxidant support, and holistic wellness. Powered by Ovoderm® and Superba Boost®.
FizzyBits™
Introducing the market’s first hydration instant fizzy tab designed for fast, effective post-workout recovery—no water required. FizzyBits™ combines a unique on-the-go format with a powerful blend of high-dosed nutrients to support hydration and replenish electrolytes.
Why Sirio
for hydration?
Over the last decade, hydration has shifted from being a concern mainly for high-performance athletes to a daily priority for a wider audience. Health-conscious individuals and active lifestyle enthusiasts are now seeking effective, convenient solutions to stay hydrated and support overall well-being.