Concepts
Hydration
According to global consumer research, the hydration supplement market is rapidly evolving, driven by increasing consumer awareness of hydration’s role in overall wellness.
Today, a significant share of global consumers recognise the importance of hydration, with many planning to actively improve their hydration levels. Growing interest in nutritional supplements to support hydration is driving demand for more targeted and functional solutions.
This shift is creating new opportunities for supplement brands to develop benefit-driven formats that go beyond traditional approaches.
Consumer needs and trends
Hydration is closely connected to two fast-growing categories within the supplement market, including sports and beauty.
Consumer and market interest in these solutions continues to grow, driving demand for a broader range of formats and formulations. As expectations around convenience, functionality and formulation quality evolve, brands are increasingly exploring new approaches to hydration supplements.
At SIRIO, we support this development by working with partners to explore solutions aligned with current market needs and consumer preferences.
Start a consultationProducts for the hydration sector
HydraBites™
HydraBites™ is a convenient gummy format developed for hydration-focused concepts within the sports nutrition market.
Formulations can include electrolytes, vitamins and minerals and are designed to align with active lifestyle use cases across a range of consumption moments. The gummy format offers an accessible and engaging alternative for brands exploring this category’s supplement concepts.
HydraPearls™
HydraPearls™ is a softgel concept positioned at the intersection of hydration and beauty. Developed for beauty-oriented supplement concepts, the formulation combines selected ingredients commonly used in skin-focused applications. The concept includes branded ingredients such as Ovoderm® and Superba Boost® and is designed for brands exploring hydration-related beauty positioning.
FizzyBits™
FizzyBits™ is an instant fizzy tablet concept, with no need for water, positioned for hydration-focused supplement applications. The on-the-go format offers an alternative delivery option for brands exploring hydration-related concepts within sports and active lifestyle markets.
Hydration Reinvented Catalogue
With ready-to-launch concepts, this catalogue features distinctive formulations designed to support brand differentiation in the hydration supplements market. It includes concept developments created in collaboration with ingredient partners such as Ovoderm® and Superba Boost®.
Unlock market insights and get to market with our ready-to-launch concepts.
Why SIRIO?
Over the last decade, hydration has shifted from being a concern mainly for high-performance athletes to a daily priority for a wider audience. Health-conscious individuals and active lifestyle enthusiasts are now seeking effective, convenient solutions to stay hydrated and support overall well-being.